Vacancy details

Brand
Vacancy title
Digital Marketing Manager (Sloggi)
Ref
19148
Function
Marketing
City
Tokyo
Salary
Competitive
Closing date
31/08/2019
Description

 

sloggi® brings true comfort to people’s everyday by creating the most wearable, innovative bodywear in the world. Launched in 1979, the brand has long been the best-selling brief brand in Europe and today delivers unrivalled comfort across multi-faceted intimate apparel ranges for both women and men across Europe, Asia, US and Canada.

 

Learn more about Sloggi on:

www.sloggi.com

www.facebook.com/sloggi/

www.instagram.com/sloggi

www.linkedin.com/company/sloggi

 

For our worldwide headquarter in Japan we are searching for a highly motivated

 

Digital Marketing Manager (Sloggi) (f/m) (100%)

 
Roles and Responsibilities

    • Develop Strategic Digital Marketing Plan and Process which continues to provide consumer focused opportunities and sources of profitable growth.
    • Executing the digital marketing plan and deliver against the Corporate and Business Unit KPI’s and Targets.
    • Implementing an operating system framework to ensure that the Digital Marketing strategy and guiding principles of the sloggi Business Unit are embedded and across, delivering one consistent Japan Digital Marketing framework and digital strategies aligned to target audience, brand KPIs ( including market share, brand awareness to consideration as brand / purchase funnel, brand preference, online PV/UV, traffic, conversion rate, Omni-channel transaction rate, social media exposure/ followers, iWOM), brand values, and positioning.
    • Plan and execute social media activities including LINE / LBC opportunity (TBD), Facebook, Twitter, Instagram and influencer marketing.
    • Initiate and project lead internal and external agencies in development of the regional digital marketing campaigns, brief and guide country marketing teams
    • Controlling the Advertising & Promotion budget (digital marketing budget) in the region to ensure efficient allocation of funds across countries in line with the country by country sales development outlook, and provide budget spending allocation on country level across consumer touchpoints

Your Ideal Profile:

    • 5 years+ experience, 3 years+ Digital Marketing Management
    • Experience with social media activities including LINE, Facebook, Twitter, Instagram and influencer marketing, monitoring and analytics tool.
    • Extensive consumer and competitor understanding
    • Experience with strategies & concept development, digital marketing planning, digital marketing framework development, link building and respective KPIs setting and tracking ROIs.
    • Experience in beauty / apparel /Lifestyle brand business is a bonus
    • Experience with high-caliber agency management and agency processes
    • Fluent Japanese and Business Level English 

 

Triumph offers you an opportunity to work in a dynamic team within an international environment.

Triumph Group is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. 

If you are seeking a great opportunity to develop your career, please send us your application letter and CV in English, work references, diplomas and expected salary range on the following link:   

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