Vacancy details

This vacancy is now closed

Vacancy title
Digital & PR Manager
Closing date

 sloggi® brings true comfort to people’s everyday by creating the most wearable, innovative bodywear in the world. Launched in 1979, the brand has long been the best-selling brief brand in Europe and today delivers unrivalled comfort across multi-faceted intimate apparel ranges for both women and men across Europe, Asia, US and Canada.


Learn more about Sloggi on:


For our Marketing department in Milan we are searching for a highly motivated


Digital & PR manager (f/m) – 100%


What You’ll do:

You will support the Italian business by committing to develop sloggi’s new brand position and turnover by delivering digital and PR annual plans and strategies. You will operate on social media, digital trade marketing, digital media and PR.

Key accountabilities include:

Social Media management

  • Managing paid and organic sloggi social channels (Facebook and Instagram) to grow our communities and engagement
  • Managing social media budgets and spend
  • Creating original and engaging content including copy, images, video, gifs and other graphics, and execute global campaigns

Drive commercial digital activities

  • Interface with the e-commerce team and align local media budget to drive traffic and transform in purchase
  • E-trade marketing: creating digital activities for our key accounts (banners, newsletters, dedicated advertising campaigns, etc… )

PR / influencers

  • Generate traditional & on line clippings in pitching relevant and attractive PR stories
  • Managing organic and paid influencers program

Digital media buying

  • Collaborate with the marketing manager to develop media plans
  • Buying Social media and digital campaigns in the most effective way, reaching our brand objectives


What You’ll bring:

  • 4 years of experience in a similar role gained ideally in fashion or consumer goods focused company
  • Experience in producing viral content (posts, photo’s, GIFs, memes)
  • Comfortable crafting engaging copy to populate social posts
  • Copywriting skills are an absolute must have
  • Commercial mindset
  • Energy and enthusiasm to change the brand and work in partnership with sales, marketing, agencies
  • Autonomous with initiative
  • Proactive, passionate and practical hands-on approach with good attention to detail
  • Excellent Italian and English, written and oral skills required, due to the requirements of the role

What You’ll get:

We offer an opportunity in a fast paced organization which gives those looking for a challenge the possibility to grow with the company and shape the future.

We are a family owned company with strong values, operating at a global level with key markets in Germany, Japan and China - where our iconic brands, Sloggi and Triumph, continue to delight our consumers.

Sloggi is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, colour, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. 

If you are seeking a great opportunity to develop your career, please send us your application letter and CV in English, diplomas and expected salary range by clicking on Apply.

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