1- eChannel Development and Omni Channels Set up
1-1. eTailers exploration: Explore new eBiz opportunities via new eTailers development and emerging opportunities.
1-2. eOwn shop plan: Set up eOwn shop as the digital hub in line with global/regional omni channels strategy.
1-3. Implement O2O strategy: Develop high level O2O strategy which covers 8 consumer paths.
1) Online supply when Out of stock in off-line.
2) Online information provider, offline purchase
3) Online payment, offline pick up
4) Online footfall program, offline purchase
5) Coupons promotions across borders.
6) Fast delivery via pick and collect service in preselect off line.
7) Membership across borders
8) Cross channels omni programs.
2- eShop Sales and Marketing Operation
2-1. eAnnual Campaign Calendar (eACC): Plan the annual eCampaigns to cope with dynamic on line shopping behanvior.
2-2. eContent creation: Assure ongoing homepages and landing pages features creation and on time renew.
2-3. eShop VM management: Enhance the shop presentation from landing pages, Product detail page (PDP) to banners.
2-4. Touch points conversion: Develop digital touch points, incl desktop and mobile and identify coversion opportunities.
2-5. Traffic activation programs: Amplify the reach and increase conversion oriented traffic via paid, own, earn media.
2-6. Spending optimization: Work closely with Marketing team to optimize A&P, SEM and online coop efficiency and ROI.
3- eMerchanding Management
3-1. Market Analysis : Identify opportunities and competitors analysis
3-2. Demand Plan: Plan against OTB quota using ACC (Annual Concept Calendar) to fulfill eShop demand.
3-3. Deployment plan: Coordinate with Product Assortment and PLC team to ensure proper launch deployment and reployment.
3-4. Auto Replenishment: Track auto online replenishment functions to fulfill demand and optimize sell thru.
4- eStock Management
4-1. Novelty stock: Manage regular sales against sell through target by timely replenishement action or promotion.
4-2. Off season stock: Take action and leverage to sales promotion in driving competition momentum.
4-3. Bargain stock: Set regular eBBS and Best buy calendar with best pricing mix for speeding up clearance.
4-4. Stock structure Management: Monitor DoH and take proactive logistic action between eWH and total WH.
5- eCRM
5-1. eShopper journey: Design an insightful brand path and experience and lead to purhase insight.
5-2. eCRM programs: Support eCRM programs, to ensure conversion, retention and brand loyalty.
5-3. Big data application: Drive strategic MD/VM/CRM contents out from key finding of eConsumer data.
5-4. Integration on/offline CRM: Engage cross border CRM with O2O schemes and retargeting programs