Vacancy details

This vacancy is now closed

Vacancy title
CRM Assistant Manager
Sales Asia
Closing date


Triumph is one of the world’s largest intimate apparel companies. It enjoys a presence in over 120 countries with the core brands Triumph® and sloggi®. Globally, the company serves 40,000 wholesale customers and sells its products in 3,600 controlled points of sale as well as via several own online shops. The Triumph Group is a member of the Business Social Compliance Initiative (BSCI).

Learn more about Triumph on:



Our Omni channel Department at the Taiwan office in Chongho Taiwan is looking immediately for a highly motivated



                              CRM Assistant Manager(f/m) (working 100%)



Roles & Responsibilities:


  • [Omnichannel CRM strategy] Work with the local/regional CRM team to align framework of CRM targeting strategy to achieve the highest possible response rate; Involvement in shaping CRM system scope and development to ensure it is configured to meet business needs; Define CRM architecture and determine CRM platforms/ tools to most efficiently deliver our requirements; Plan CRM strategies and initiatives that support the business strategic objectives; Manage all CRM marketing communications to nurture, grow and retain customers; Tracks competitive programs and marketplace trends and keep abreast of CRM best practices; Partner with marketing and sales team to identify and develop innovative marketing strategies to drive database growth, engagement and bookings; Review CRM KPI by different levels to find sales opportunity and react immediately; Manage the CRM budget; ensure campaigns are delivered on time and within pre-agreed cost estimates.
  • [System optimization and database management] Optimize and monitor fundamental CRM system & operation maintenance to collect clear data and ensure efficiency; Cross-functional align with all CRM systematic or operational planning to find better auto-marketing solution; Build CRM activation module for consistency of the CRM plan and KPI setting; Ensure CRM activation module methodology can be replicated and bring the most contribution to the organization; Oversee the CRM program, bring better commercial outputs for the company; Maximize data-mining, customer behavior insight and segmentation.
  • [Omnichannel Campaign process & support] Manage the end-to-end delivery of Omnichannel CRM campaigns; including planning, briefing, implementation and post campaign analysis; Build close working relationships with the commercial & marketing team and 3rd parties, to assess and leverage strategic and tactical opportunities with appropriately targeted offers to deliver cross channel campaigns; Work with other team members to understand campaign effectiveness and delivering improvements to our campaigns. Plan social media LINE@ as CRM communication tool to drive footfall and consumer retention via multiple engagement programs.
  • [Member management] Design, implement and launch a tiered spend-based loyalty program across all channels; Develop and deliver content and testing plans to support customer retention activity; Develop a member feedback program, track results and provide insight to marketing and sales departments; Grow and maintain customer database through the development of retention strategies centered around effective lifecycle management via communication like SMS, EDM, MMS...etc.

Your ideal profile:

  • 8-10 years CRM experience in retail industry
  • Solid data architecture and management concept, skill and work experience
  • Familiar with Business Intelligence role and excellent analytical skill

Strong sense of digital marketing and omni-channel concept


[Collaboration & Learning] CRM functional support with local/regional CRM team to provide CRM operational skills and experiences; Champion the use of the CRM system throughout the organisation, ensuring users fully understand the benefits of the system and are trained sufficiently to use the system; Organize CRM annual meeting for annual KPI 

We offer an opportunity in a fast paced organization which gives those looking for a challenge the possibility to grow with the company and shape the future.

We are a family owned company with strong values, operating at a global level with key markets in Germany, Japan and China - where our iconic brands, Sloggi and Triumph, continue to delight our consumers.

Triumph Group is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. 

If you are seeking a great opportunity to develop your career, please send us your application letter and CV in English, diplomas and expected salary range by clicking on Apply.

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