This vacancy is now closed

Vacancy title
Head of Marketing sloggi DACH - maternity cover
Closing date

sloggi® brings true comfort to people’s everyday by creating the most wearable, innovative bodywear in the world. Launched in 1979, the brand has long been the best-selling brief brand in Europe and today delivers unrivalled comfort across multi-faceted intimate apparel ranges for both women and men across Europe, Asia, the US and Canada.


Learn more about Sloggi on:


For our office in Munich (Germany) we are searching for a highly motivated:


                     Head of Marketing sloggi DACH (f/m) – 100%

                             Maternity cover – at least 1,5 years


What You’ll do:

As the Head of Marketing sloggi DACH you are in charge of establishing and managing an innovative brand communications framework that supports sloggi’s vision, mission and values, in order to achieve our business objectives in the region. Within this framework you and your team will be developing and leading the implementation of the local marketing plan and execute a large variety of effective brand initiatives.


Key accountabilities include:

  • Develop and monitor region-wide marketing plans and calendars and be responsible for the regional marketing budget to meet sell-in and sell-out objectives, track results and gather key learnings
  • Be responsible for the proper, timely and flawless execution of planned marketing initiatives: product launches, advertising campaigns, PR / media relations, events, trade and POS marketing, promotional activations and driving our brand’s regional content strategy, especially in owned social media channels
  • Ensure proper alignment of regional marketing activations with global brand toolkits, guidelines and strategy, liaising with external stakeholders including managing and advancing relationships within our marketing agency roster and media / publishing partners
  • Be the leading voice of the consumer and the brand, acting as an interface, sparring partner and guide for other functional leaders and their teams, including Sales, Sales Operations, Product & Merchandising, Customer Service, Finance and HR
  • Evolving best-in-class POS marketing capabilities and ensuring the continuous development of creative trade marketing tools and our new shop-in-shop system to drive an engaging consumer experience.
  • Lead negotiations concerning indirect marketing investment (coop marketing) spent with our accounts and drive its impact on brand-building and developing sales in a profitable way


What You’ll bring:

  • 5 years of Marketing Communications/PR experience gained in similar industry or FMCG industry
  • Comprehensive experience with the current and emerging media landscape, including a solid expertise of digital marketing
  • Trade marketing experience and knowledge of the market in Germany
  • Experience with earned media / PR and Influencer Marketing
  • Experience with managing agency relationships
  • Written and verbal communication in German (excellent) and English (good)
  • Strategic acumen, paired with an agile, hands-on mentality
  • Excellent attention to detail and accuracy
  • A good eye for creative excellence, both visually and conceptually
  • Strong presentation skills that let you motivate and excite people about your ideas and perspectives
  • Ability to set motivating targets, measure against them and deliver clear reporting presentations


What You’ll get:

This is an opportunity to take on responsibility at one of the world’s most dynamic bodywear brands, which has been on a growth rally in the DACH region for the past years. We are looking for a bright Head of Marketing who thrives in flat hierarchies and wants to further develop the strengths of our brand, by continuing to hone structures and processes, develop people in a great team and fuel our brand with creative and executional excellence.

We are a family owned company with strong values, operating at a global level with key markets in Germany, Japan and China - where our iconic brands, Sloggi and Triumph, continue to delight our consumers.

Sloggi is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, colour, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. 

If you are seeking a great opportunity to develop your career, please send us your application  in English, diplomas and expected salary range by clicking on Apply.